William Hill

Heavyweights since 1934, Willie Hill is one of the world's biggest bookmakers. Huge assortment of markets from a brand you can trust.

Bet £10 Get £30 In Free Bets!

New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days.

Established for more than 85 Years, William Hill are one of the Oldest and Most Respected Bookmakers in the UK. William Hill support existing customers with regular price enhancements and win bonuses. The company are breaking new ground, allowing players to create and bet on their own markets with their #YourOdds




William Hill Review

William Hill is one of the world’s most reputed and one of UK’s oldest, bookmakers. Offering specialised sports betting and online gaming services.

With decades worth of experience under their belt. William Hill brings to the table a superior class of products covering a diverse range of markets and events. William Hill was founded by its namesake in 1934.

Over the years, the company changed hands multiple times, until finally winding up with the group’s current owner Brent Walker. It was listed on the London Stock Exchange in 2002.

William Hill has acquired multiple businesses over the years, like the Sunderland Greyhound Stadium and the Newcastle Greyhound Stadium, adding to its portfolio of products.

The company has 2300 offices in the UK alone and hundreds more in the other markets it operates out of.

Licensing & Safety

William Hill is one of the many gambling service providers who has moved base to Gibraltar for tax saving purposes. As a result, the company’s operations are regulated by both the Gibraltar government and the UK Gaming Commission.

This adds a lot of credibility and responsibility for the services offered by the bookmaker. The bookmaker’s website has been developed through SSL encryption, making it very safe and secure.

They have dedicated website security teams who work towards removing bugs and improving the user experience.

Sign-up Procedure

To join the William Hill platform, select the Join Now button on the Home page.

You will be taken to a registration form, where your personal details need to be provided and you will need to input your preferences for your currency, deposit limits, welcome bonuses and more.

After checking the T&Cs button, you need to select the Agree and Join Now button. You will be redirected to your dashboard.

All account holders must be above the age of 18.

Deposit Options

William Hill supports multiple currencies for deposits - US Dollar, Canadian Dollar, Australian Dollar, Euro, Sterling Pounds, Hong Kong Dollar, Swiss Franc, Japanese Yen, Danish Krone, Singapore Dollar and Swedish Krona.

If you wish to limit deposits, you can deposit up to £100,000 or play with no limits.

The bookmaker accepts payments through Debit/Credit Visa/Master Card, bank transfers, Maestro, UseMyBank, Linea Abierta, Neteller, PayPal and 30 other payment gateways.

You can also transfer money through the post.

Withdrawal Speed/Options

Withdrawals are super-efficient at William Hill. The company supports withdrawals to Paysafecard, Todito Cash, AstroPay, William Hill Cash Direct, Visa, MasterCard, Maestro, EntroPay Virtual Visa, Euteller, Fast Bank, POLi, Bank Wire, EPS, Transfer, GiroPay, iDeal, Instadebit, SafetyPay, Sofort, SporoPay, Trustly, Skrill, Neteller, PayPal, ecoPayz, PingIt, WebMoney, Yandex Money, Qiwi Wallet and Moneta.

Paysafecard and U Cash are the only two which don’t support withdrawals.

Most of the online withdrawals are instantaneous. Bank transfers and card payments can take up to 5 business days, and certain payment gateways can take up to 10 business days to reflect the withdrawal.

William Hill doesn’t charge any withdrawal fee.

New Customer Bonus

William Hill offers an excellent new customer bonus - the Bet £10 bet £30. The promo code for this bonus is C30.

The minimum odds for these bets are 1.5(1/2) and have a unit stake of £10. Winners will have their accounts credited with 3 x £10 free bets. You have to use these bets within 30 days of opening the account.

New customers can also claim another bonus - the £10 Free-No Deposit Casino Bonus, which is applicable to various casino games.

Bonus T & Cs

William Hill’s bonus T&Cs are:

Wagering requirements: A predetermined limit of wagers must be made if you are to withdraw any wins derived from their bonuses. The wager has to be the same or a multiple of your bonus amount or buy-in balance.

Duplicate accounts: Customers aren’t allowed to have duplicate accounts and any bonus, bonus-wager, bonus-wins made in the duplicate account, will be made void or revoked.

Withdrawal of buy-in balance: Any bonus or bonus-win associated with your buy-in balance will be revoked or made void, during withdrawal of your buy-in balance.

Account closure and re-registration: All bonuses and bonus-wins associated with your account will not be re-credited back to your account, on the event you close your account at William Hill. Re-registration with same personal details will not allow you to avail of the same bonuses or bonus-wins in the new account.

Existing Customer Bonus

William Hill has multiple offers and bonuses for existing customers, like:  

  • Golden Goal offer, where customers can earn up to £50 if they back a winner for the pre-match 90 minutes market during football league games.
  • The Acca Insurance Money Back offer where customers can insure their bets on Football matches.
  • £50 Million William Hill Prem Predictor game, where customers need to correctly predict how the Premier League table will perform this year.

Then there are also multiple offers and bonuses for horse racing, which is another area that the bookmaker specialises in:

  • 15% free bet bonus if your chosen horse wins by 5+ lengths on select races.
  • Money Back if your chosen horse finishes 2nd or 3rd to the SP favourite.

Quality of Odds

William Hill’s superb legacy as one of the premier sports betting service providers comes from the stellar odds the bookmaker offers players.

The company has hundreds of markets in each event, all of which give excellent odds. The bookmaker specialises in odds for American, Australian and Gaelic sports, in particular.

The company runs at a 5.4% margin and offers good value for bettors. Games are very competitively priced, making them very lucrative.

Over 60,000 football games are covered each year, and the number is just as high for the bookmaker’s other events like horse racing, basketball, hockey and cricket.

Bet In-Play Options

William Hill has one of the strongest in-play betting options on the market. For one, their live streaming TV is top-notch, has one of the most exhaustive stats & scores and is completely free for all customers.

Some matches (football in particular) have as many as 50 in-play markets, making for amazing user experience.

The in-play features on both the desktop and mobile devices are very intuitive. Extremely streamlined and easy-to-use, there are multiple drop-down menus that can take you to the event and market of your choice in seconds.

Cash Out Feature

The cash-out feature on William Hill is actually called the Cash In My Bet feature. This feature offers players the added benefit of providing the potential cash-out value before the player cashes out.

Now you can know the value you’ll be walking away with if you do cash-out. This feature works on single wagers and accumulators as well.

While the cash-out option is easy-to-use most of the times, the rare software glitches can delay the process. It is only during these times that you may require help from the company’s customer service staff.

Diversity of Sports Markets

William Hill provides coverage for 30+ sports and hundreds of markets. Their primary coverage is for classic sports like cricket, football, baseball and horse racing.

Although the bookmaker doesn’t offer exotic sports or markets, there are a few options available, like motorbike racing, handball and Gaelic football.

The company offers massive selections for its customers, with games ranging from international events to youth leagues.

Casino/Bingo Offers

William Hill has one of the biggest casino offerings available on the market. There are over 200 colourful and highly-engaging games on offer.

Their largest game section is dedicated to slots, and this includes everything from the conventional 3-reel to the more contemporary and wild theme-based slots.

The platform has ten different blackjack games, each of which has their own unique theme. Baccarat, Roulette and Arcade games are other products available on the website.

William Hill also has a live casino powered by Evolution Gaming, where players can play against live dealers and not just automated computer systems. This makes the games more exciting and immersive.

Special Promotions & Enhanced Odds

William Hill offers enhanced odds on all football games, making this their most-competitive market of all. Enhanced odds are also available for select other markets.

Special promotions include their #YourOdds event, where William Hill offer certain benefits to players who present them with their customised offers.

Then there is the William Hill High 5, which allows players to get 15% free bet bonus up to £100 on select UK and Irish National Hunt races if your chosen horse wins by 5+ lengths.

The company also has unique scratch cards which come with special offers and bonuses for both esports and casino games.

Usability of the Site/Mobile Apps

The William Hill mobile app is a gem of an app, in terms of sheer scope. There are over 2700 individual shops on the app, where players can place their bets.

The betting app is probably the least efficient of the company’s other applications.

It is compatible with only select mobile devices and functions better on iOS than Android. The appp for the casino, live casino, poker & bingo - too are highly-navigable and interactive.

Overall, the William Hill family of apps have excellent GUI and look sharp. There are drop-down menus dedicated to specific sports, games and events.

The betting button is visible and is conveniently placed. The live-streaming and in-play betting features too are absolutely phenomenal. The app also allows the full/partial cash-out feature.

Player Loyalty

The William Hill Loyalty Program is excellent.

Players are gifted with comp points, which are calculated based on the real money deposits they make. These comp points can be used to purchase certain benefits when betting.

The quality and quantity of these benefits improve as one gains more comp points. Currently, there are four levels in the loyalty program, with the final level being the VIP level.

Players with the William Hill Plus Card can also earn additional comp points by using the card for online and retail purchases.

Some games have double rates, which means loyal players have the chance to earn double the amount of points and have their benefits and access upgraded.

Customer Service

The customer support at William Hill is amazing. The staff is available 24*7, 365 days in the year.

The team is quick to respond and very helpful. Players can seek support through email, telephone and live chat. If you’re calling from the UK, you’ll have a dedicated telephone line, serviced by staff from the UK.

This quickens the response and resolution time.

William Hill also has a dedicated and super-responsive social media team who are very active on Twitter.

Countries Accepted/Countries Not Allowed

William Hill is legal in the following countries:

  • Finland
  • Germany (limited)
  • Slovenia
  • Spain (limited)
  • Sweden
  • Ukraine
  • Gibraltar
  • Hungary
  • Iceland
  • Ireland
  • Italy (limited)
  • Latvia (limited)
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Andorra
  • Argentina
  • Australia (limited)
  • Austria
  • Egypt
  • Macedonia
  • Malaysia
  • Malta
  • Moldova
  • Montenegro
  • Norway
  • Slovakia
  • United Kingdom
  • United States (limited)


William Hill truly does live up to its larger than life image. In fact, this is exactly what makes this bookmaker so trustworthy.

For more than 80 years the bookmaker has diligently upheld its culture of safe and convenient betting.

The massive coverage the company offers makes for exciting play and the superior tech support it receives from some of the best companies in the world makes it one of the safest platforms to bet on. Add to this their premium suite of mobile applications and the omni-channel experience the bookmaker offers and you have a world of fun at your fingertips.

Definitely worth betting on.

William Hill Pros

  • Very high payout rate (96.05%), compared to other bookmakers.
  • Even No-Download games are available.
  • Multiple devices are supported.

William Hill Cons

  • Withdrawals take time to process.
  • Refer a Friend bonus is not available.
  • The layout is a bit cramped and cluttered.

Frequently Asked Questions About William Hill

What documents do I need to set up an account on William Hill?

You will need a copy of your passport, driving license, national identifier and birth certificate. The verification process takes 24 hours from the time of document upload. You can send the documents on live chat or through email. My bet is yet to be settled.

What happened and how long will it take?

Settlement of bets takes up to 30 minutes. Any delay in the settlement may be due to the outcome being undecided at the venue or loss of feed from William Hill’s service provider. In either scenario, William Hill strives to get the results as soon as possible and settle the bet at the earliest. If your bet remains unsettled for longer than 40 minutes, you can contact the customer support for help.

Should I declare my wins for tax?

The UK allows tax-free betting for all customers from within the UK. Customers playing from other regions need to check their respective country’s gaming and betting policies to check if they should declare their wins for tax or not.

My account has been charged a fee, despite my not placing any bets. Why?

All active accounts on William Hill are free-of-charge. However, any account that has remained inactive for 13 consecutive months will be charged a small monthly fee on the 28th of every month, to remain in operation. Before the first deduction is made, you will receive a mail from William Hill. The fee is 5% of your balance or equivalent to £3, whichever is higher.

Can I reverse my withdrawal?

Yes, you can. If you change your mind about your withdrawal, you can reverse the request by contacting the William Hill customer service team anytime until 23:00 UK time between Monday & Friday and 22:00 on Saturday & Sunday. If you’ve made the reversal request on a bank holiday weekend, the action will be processed on the following Monday. If you’ve made an online withdrawal through Paypal, Skrill, Neteller, Instadebit, your withdrawal will be reversed within 6 hours. CashDirect requests cannot be reversed. However, you can re-deposit this amount into your account using the 19-digit security code William Hill has provided.

How are in-play bets placed at William Hill?

As a rule, for security reasons, all in-play bets will be placed only after a time lag. If the bets have raised in value incrementally during this delay, your bet will be placed at the higher value. However, if the value has risen significantly, the bet will not be placed and will instead be offered to you as a new selection at a higher price. All in-play betting markets will be suspended temporarily during any special occurrences red card, penalties etc. They may also be suspended if there is any technical issue in the system or if the market is uncompetitive.

How do I know if the games in the William Hill casino are fair?

William Hill conducts extensive testing on all games and runs up to 1 million simulated bets on each game, using different winning combinations, to assess the performance of the games. The bookmaker also has a real-time game development team, which fixes bugs and problems as and when real customers play. This ensures fairness during the game.

Latest promos

Bet £10, Get A £10

bet-at-home offer a wide variety of games to choose from, including slots, poker and blackjack. With exclusive bonus offers and promotions - bet-at-home is worth a try.

New customers only. Turnover requirements 3x at 1.50 min odds. The voucher offer is only valid for new customers who have registered via the correct tracking link.

100% Matched Deposit Up To £25

Join Betboro to bet on your favourite team to win, or try your hand at predicting the outcome of individual games.

New customers only. First deposit with Debit Card only. First bet must be accumulator bet, minimum three Sportsbook events (minimum £5) to qualify, must settle within 14 days. Odds of 1.6 or higher for each selection. Free Bet will be 100% matched amount of first bet placed (maximum. £25). Non-withdrawable and valid for 14 days.

100% In-play Profit Boost!

One of the most recognisable casino & sports betting companies. Join 32Red today.

Min. Odds Evs, Max. £10 stake, Max. additional profit £100. New and existing customers. First in-play bet only. Opt-in. Calculated on net profit.

Related offers

Bet £10 Get up to £300

World's only spread betting and fixed odds provider, allowing for betting and financial trading all from the same account.

Place a £10 World Cup Outright Winner fixed odds bet and get a free £10 fixed odds bet, free £10 spread bet and 30 free spins as well as an extra free £10 fixed odds bet and 10 free spins each time your team wins! 18+. New customers only. T&Cs apply

Download The Bookee App Now!

Join Bookee Today!

Just Download the Bookee App today and experience the ultimate social sports betting experience! T&Cs Apply

Get Up To £50 In Free Bets

Some of the best odds online and free bet club. Bet in play and cash out on 30+ different sports. 8,000 daily bets offered.

New UK players only. Players must place the necessary eligible bets for each Challenge during the promotional period. There are four Challenges, as follows: Acca Challenge, Football Challenge, In-Play Challenge and Casino Challenge. T&Cs apply.

Bet £10 and Get £30!

Rated #1 Mobile Betting App.


100% Bonus Up To 35 + 10% Cashback!

Join Pwrbet Today!

New customers only. Bonus expires 15 days after activating, any winnings deducted after bonus removed. Min. deposit £10 to activate the bonus. Wager bonus 7x to withdraw. Min. odds 2.0.

GamCare Gambling Support

Gamcare promotes safer gambling by helping problem gamblers manage their lives. To seek help call the National Gambling Helpline: Freephone: 0808 8020 133. Available 8am to midnight – 7 days a week.

Visit Gamcare

Be Gambleaware

Whether you’re looking for treatment, advice, or you just want to talk to someone about your – or someone else’s – gambling, there’s lots of support available. BeGambleAware.org can provide Free Gambling Support - Freephone 24-7 National Gambling Helpline : 0808 8020 133

Visit BeGambleAware