Quite possibly the UK's Top Bookmaker, massive assortment of markets and great odds on Snooker and Cricket. Mind blowing Enhanced Odds Deals.

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UK+IRE new customers only. Get £/€20 in Free Bets (4 x £5) when you sign-up and stake £/€5 on sports! Place cumulative qualifying stakes to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. You’ll be credited with 4 x £/€5 Free Bets to use straight away! Once your Free Bets are credited, you’ll have seven days to use them.

One of the UK's Most Trusted Brands, Ladbrokes has everything you'd expect for an industry heavyweight. We especially like their enhanced odd promotions. Depositing and withdrawing is very straight forward and the interface is very pleasing on the eye. Daily Football matches and bet in play.




Ladbrokes Review

Ladbrokes Coral Group plc is a company based in London and a household name in Britain. The gambling and betting company is the largest retailer of its kind in the world.

Previously, between 1999 and 2006, the company owned the hotel brand of Hilton and was called Hilton Group Plc. After acquiring a rival company called Gala Coral Group in 2016, the name was changed to Ladbrokes Coral.

The company has a long history and dates back to 1886 when Pennington and Schwind founded the company with the name being adopted in 1902. With the first offices in Victorian Britain being located in Strand, the company has grown phenomenally and has currently 30000 employees.

With the merger of Gala Coral Group the company now owns and operates 4000 betting shops in Ireland, UK, and Belgium and has emerged as the biggest bookmaker in Britain.

Ladbrokes is synonymous to this date with British football and horse racing, welcoming its loyal customers across its multiple stores that showcase televised races.

Having effected a smooth transition to the digital era, Ladbrokes offers impressive betting selections online.

Licensing & Safety

Fun at your fingertips is the tagline of online Ladbrokes bingo site. As one of the longest running and successful sites, Ladbrokes is the most trustworthy betting site that inspires the customers’ confidence.

The company is fully licensed while being regulated by the UK Gambling Commission or UKGC (British Gambling Commission) for users in the United Kingdom.

As far as the online world is concerned, UKGC has earned the distinction of being a reputable regulator while serving as the benchmark when comparing other regulatory bodies across different states and countries. Gibraltar Gaming Commission is the reputed licensing body for Ladbrokes’ international branch which has earned respect for its efficient management of complaints.

With an excellent track record of having successfully resolving player complaints and other issues, the Commission is well-equipped with an expert complaints team which is open and empathetic with an aim to resolve problems.

Ladbrokes makes use of random number generator on its Bingo website which ensures all players are treated in a fair manner.

With the most modern encryption and security software being used, customers’ personal data is protected while registering and depositing funds on the website. With regular payment reviews conducted, Ladbrokes ensures transparent and trustworthy transactions.

Sign-up Procedure

The sign-up procedure is easy and quick, and the entire process can be completed within five minutes.

While the site requests customer identification for signing up, the bonus information is displayed along with the comprehensive terms and conditions. A customer can sign up using a smartphone or a computer.

After arriving at the home page of Ladbrokes website, this is the process for signing up:

  • Users have to click on Join Now located on top right-hand corner of the website
  • The form for registering now opens
  • Users have to now enter some personal details including name, home address, date of birth, email address, preferred username, mobile phone number and a secure password
  • Users are then asked to verify and confirm the account.
  • A qualifying bet that is worth a minimum of £5 has to be made on odds of greater or equal to 1.50.

Verification of age and address are the most crucial aspects of signing up, without which the customer cannot access the funds. Ladbrokes uses an automated identity verification method to verify age, identity and address which is initiated after the user registers the deposit method.

If for any reason, the automated system fails to verify the identity, the user is then asked to provide documentation to support the identity and address details.

Deposit Options

A range of payment options is available including all major Visa, MasterCard and Electron debit and credit cards, eWallet modes such as PayPal, Skrill and Neteller, Moneybookers, Paysafecard, although the first opening deposit cannot be made using eWallet modes.

Ladbrokes also offers cash payments in one of the stores. The Casino also has a Quick Deposit option where the amount needed for deposit is automatically calculated, and bets are instantly approved.

Most deposits are instant while some methods of deposit can take one to several days. Apart from the above, customers can also deposit using the following options:

  • UKash
  • Cheque
  • Entropay
  • ClickNBuy
  • FastBank Transfer
  • BankWire
  • iDeal
  • Trustly
  • Sofort
  • GiroPay

Withdrawal Speed / Options

Funds can be withdrawn by logging into the account and clicking on 'Account' and then accessing the 'Withdraw' option. There are no charges for withdrawal and withdrawal requests are processed immediately by Ladbrokes.

Banks take between 1 to 5 working days to reflect the credit to the respective bank account through bank transfer or wire.

Other methods of withdrawal using credit or debit cards, Skrill, PayPal, iDeal, Trustly, Neteller, Sofort typically take up to two days for transfer. Credit and debit card withdrawals take between 3 to 5 working days to be processed.

New Customer Bonus

For first time registration, there is an offer of a Ladbrokes Sports free bonus bet which can be accessed by clicking on the link provided.

With the special free bet offer, extra £20 is granted in the form of four tokens worth £5 each which has to be used up in seven days for a deposit of £5. The bonus code to be used is 20FREE to claim this 400% welcome bonus.

New customers get to enjoy three welcome bonuses in total.

These include one bonus each for the casino, poker and sportsbook. Using a promo code of G30 provides the sportsbook bonus of 3x£10 free bets.

At Casino, new players enjoy a 100% first deposit bonus up to £500, 50% bonus on the second and 125% bonus on the third deposit up to £500.

The latest offer on Casino is with the promo code of FS100 where there are ten free spins with no 'deposit requirement.' The user gets rewarded with 90 more free spins after making a deposit.

With poker room, new players are rewarded with 200 % first deposit bonus up to £1200. To qualify for free bet, the user needs to do the following:

  • Click on Claim
  • Set up the new account using G30 promo code
  • Deposit a minimum of £10
  • Place a bet for a minimum of £10 on odds of 1.5 or more.
  • The customer then receives 3 x £10 or £30 free bets.

To claim the first Casino bonus of 100% on first deposit the user has to first register the new account and make a minimum deposit of £20 after which the bonus is automatically credited.

For the poker bonus, a massive 200% bonus is released in $5 chunks with every 170 Status points earned at the tables. The full bonus balance can be released within a time frame of 90 days.

Ladbrokes Bingo offer is for new and existing customers where the minimum is £10 to enjoy £40 bonus. Bonus T & C’s The Ladbrokes Sports welcome bonus offer is applicable to new customers above the age of 18 who are living in Ireland and U.K. only, and some deposit types including PayPal are excluded.

For the free bets, the following are the terms and conditions:

  • The qualifying bet needs to be placed in 14 days.
  • Free bets should be placed before four days of receiving the award, else the offer expires.
  • The free bet offer is valid for new customers residing in the Republic of Ireland and the United Kingdom only.

For the Casino bonus, the wagering requirement is 40 times the deposit, and within 30 days of making the first deposit, the bonus should be wagered. The Ladbrokes website provides details on which of the best count as wagering requirements.

The 'free spins' offer is also available only for new customers, and the minimum deposit amount for receiving 90 extra spins is £20 with the wagering requirement being {(deposit + bonus) x 20} for redeeming winnings.

Ladbrokes Bingo offer is applicable in currencies of GBP, SKR and EUR only while minimum deposit has to be made within seven days of registering. The bonus is also valid for seven days with two times wagering requirement.

Existing Customer Bonus

5 Team ACCA Insurance: This is a money-back offer as a free bet if the customer is let down by one team. The terms for this offer is that five teams at a minimum should be included in the accumulator and each selection needs to have odds of at least 1/10 with the Acca having odds of 3/1+. Pre-existing free bets cannot be used for this bonus while the free bet has to be used within four days.

GetAPrice: Customers can create their own match-winning bet by selecting any major league and requesting a specific bet from various markets such as total match corners, total match goals and goal scorers and so on.

Quality of Odds

Ladbrokes offers betting odds that may be lower as compared to other top bookmakers. The bookmaker offers quality odds on popular football league events relative to other bookmakers.

Although slightly better offers are available elsewhere, Ladbrokes rewards the new and existing customers in many other ways.

The Grid is the loyalty card available for online use and in betting shops, where customers enjoy various offers and betting benefits. These rewards on loyalty make up adequately for the slightly lower odds.

Bet In-Play Options

Ladbrokes offers comprehensive in-play options with an extensive list of sports each day on offer, providing one of the best experiences for customers.

Both professionals and amateurs find it easy to navigate and use in-play products. The best betting options are in tennis and football which have an exhaustive in-play product and live streaming for major competitions.

Customers can watch these games through their Ladbrokes account for free. Users can stream La Liga, NBA, The Championship and NHL live with their Ladbrokes account.

Live betting is offered on:

  • Football
  • Tennis
  • Horse racing
  • Basketball

Tennis lovers can enjoy live betting on tournaments and Grand Slams including French Open and Wimbledon while live markets are available also in cricket, ice hockey, golf, darts and eSports.

Cash Out Feature

With the Cash Out feature, users can close the bet partially or fully during the event. This enables betters to optimise their profit if the sporting event is going in their favour while cutting losses early on if the event is not progressing in the desired way.

Ladbrokes offers one of the most appreciated Cash Out platforms.

While the events are progressing, users get to view all of their live bets on a single page along with convenient displays of current values of cash out. This helps bettors make timely, informed decisions while avoiding losing their entire stake.

Cash out and live betting is a major reason why Ladbrokes enjoys the distinction as the most popular bookmaker.

Sportsbook Betting

Ladbrokes covers more than 30 sports and markets with football games that include 120 markets.

The live streaming feature enables bettors to view and place their bets while the event is being played.

With live streaming in boxing, tennis, golf, ice hockey, greyhound racing, football, darts, soccer, cricket, handball, horse racing, snooker, basketball, motorsports and many more, Ladbrokes has an extensive array of betting products in the sports domain.

Diversity of Sports Markets

Ladbrokes offers both exotic and traditional markets including exact goal totals, halftime, correct score, both teams score, alternative handicaps among others in football.

In tennis as well, total games, match result total sets, and other exotic markets are on offer.

Basketball lovers can find exotic markets including halftime betting, quarter result apart from points, handicaps and match results. Extensive wagering options on any event are a highlight of Ladbrokes.

For instance, cricket lovers can enjoy 150 various betting types while there are 68 betting options in football.

Non-Sports Betting

Apart from the exhaustive range of sports, Ladbrokes also offers non-sports products such as politics, TV programme outcomes including X Factor, bets on the next pope among others.

Other non-sports products include the virtual casino and games such as bingo, lotteries, poker and slots.

The casino has more than 500 games on offer with various payment options being available. The page is easy to navigate while many offers keep popping up on the page.

The live casino is a thrilling experience as viewers can participate in poker, roulette, Baccarat or blackjack. Through the webcam, users can interact with human dealers to get the feel of a real casino.

Casino/Bingo Offers

Exciting offers and promos are offered on an ongoing basis which is displayed on the website.

Ladbrokes Bingo offers a welcome bonus to new players who keep changing from time to time. The current one is a £40 bonus for a spend of £10. Similarly, at the casino, offers are updated regularly with the current one being £50 welcome bonus for a £10 stake.

There are also a great many 'host offers' with cash rewards and happy hour bonuses on blackjack, roulette and much more.

Special Promotions/Enhanced Odds

Points for cash, jackpot offers and many other special promotions are offered from time to time.

Some of the current special promotions include:

The host offers: The live casino experience is made more immersive with the host offer where the following bonuses can be enjoyed by existing customers:

Happy Hour: When a customer places a minimum of £20 in side bets, there is £20 cash back on losing the bet.

Blackjack Fever: If the customer is dealt Blackjack before ten hands, there is a £10 cash bonus.

Second chance: If three hands are lost in a row, there is a £20 cash.

The Host's choice: On Roulette, there is a £200 cash bonus if the ball lands on the number chosen by the host and £50 cash if the customer lands the host’s Blackjack combination

Jackpot King Deluxe: On the Jackpot King Deluxe slots, there is a possibility of winning £1 million with a stake as low as 20p!

Existing players can also earn points which can be redeemed for cash at Casino or slots. The customer earns one Comp point for each £10 staked.

Enhanced odds offered by Ladbrokes are one of the best in the industry wherein weekly promotions are available for existing and new customers. On some select football markets, Ladbrokes offers higher or enhanced odds as compared to industry standards in Asian handicap markets, 1X2 match result, goalscorer and Wincast markets.

While in select markets, odds are enhanced and in some instances double the industry standard, the stakes are typically limited. Currently, the enhanced odds offer enables new customers to win at 50/1 when they place a £1 bet while depositing £5 on Middlesbrough, Man City, Everton and Swansea.

Usability of the Site / Mobile Apps

Although the website looks a bit cluttered with many promotions, games and sports featured, navigation throughout the site is easy.

A great feature of the website is the user-friendliness where everything is clearly explained to avoid any confusion to a newcomer. The apps are available on Android and iOS platforms and have a user-friendly interface as well.

Player Loyalty

Ladbrokes has the best loyalty rewards for its existing customers which are updated on an ongoing basis. Currently, at the casino, existing players can earn points which can be redeemed for cash at Casino or slots.

The customer earns one Comp point for each £10 staked.

Players of Poker enjoy loyalty rewards through the six-tier loyalty club. With cash bonuses offered at each level, players also get to upgrade their VIP status by earning points with cash games.

Cash rewards get easier and better as one moves up the levels which give players more opportunities to win at their beloved games. For every £1 toward cash games, ten Ladbrokes points are earned while £1 for tournament fees earns ten points.

Apart from these, there are reward points of free bingo worth £25 every week.

Customer Service

Apart from 24x7 email, chat and phone support, Ladbrokes customer service team is comprised of helpful and friendly staff. While the online chat is the most convenient option which gets an immediate response, a 48-hour response is guaranteed for the email option as well.

Users can also get in touch over the phone while a comprehensive FAQ section answers most of the common queries.

Countries Accepted / Not Allowed

There is a long list of accepted countries including:

  • United Kingdom
  • Germany
  • Ghana
  • Republic of Ireland
  • Isle of Man
  • Jersey
  • Argentina
  • Belgium
  • Croatia
  • Barbados
  • Belarus
  • Luxembourg
  • Gibraltar
  • Lebanon
  • Lichtenstein
  • Netherlands Antilles
  • Malta
  • Mauritius
  • Netherlands
  • New Zealand
  • Tanzania
  • Nigeria
  • Seychelles

Some of the restricted countries include:

  • Afghanistan
  • Pakistan
  • Greece
  • Hungary
  • Iran
  • Iraq
  • Japan
  • South Africa
  • Sri Lanka
  • Denmark
  • Congo
  • Finland
  • France
  • Norway
  • Switzerland
  • UAE


Pros: Ladbrokes is the oldest bookmakers and also one of the most popular ones in the world.

Extensive range of sporting and non-sporting options, in-play and cash out features, and enhanced security are some of the best features of Ladbrokes.

A great variety of welcome bonuses, loyalty rewards and easy-to-use interfaces enhance the betting experiences.

Cons: While there are no glaring deficiencies, a cluttered website can be a deterrent, particularly for first-time users. The other inconvenience is the slight delay in response through live chat customer support mode.

Frequently Asked Questions

The FAQ section is comprehensive and answers most of the common queries on all sections of slots, bingo, casino, games and sports such as:

  • How can I prevent my children from accessing betting sites online?
  • I am concerned about gambling, who can I speak to for help?
  • What tools are available to control my gambling?
  • Self-exclusion FAQs
  • How to get and use bonuses
  • Opening the gaming account and transferring funds

Each of the pages on games, sports, casino and responsible gambling have their own specific FAQ section which can be accessed by clicking on the help icon. However, the FAQ section cannot be located on the home page.

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