Betway Review

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Age / Trust

Betway was set up in 2006 and is one of Europe’s most recognisable betting brands. The firm, which is based in Malta and Guernsey, has a number of licences on the continent.

To reassure users it is a safe and secure place to bet, Betway holds accreditation from the international testing agency eCOGRA and is a member of the European Sports Security Association, as well as the Independent Betting Adjudication Service.


About / Intro

Although Betway does not have a history as long as many of the bookmakers operating in Europe, the firm has grown quickly to become one of the industry’s top names.

Brand ambassadors and sponsorships have been one of the key ways the company has boosted its reputation in recent years, with various famous faces from the world of horse racing having signed up to partnerships with the bookmaker.

Races such as the Queen Mother Champion Chase at the Cheltenham Festival have been sponsored by Betway, which in 2015 signed a major deal to become the principal sponsor of the Premier League football club West Ham United.

Betway is reported to pay as much as £10 million a year to West Ham under the terms of the agreement, which was extended to 2025 to give both sides extra security. The deal between Betway and West Ham has helped to raise the firm’s profile in the UK.

The bookmaker is also heavily involved in the world of snooker, having been the primary sponsor of the UK Championship, while Betway has even dipped a toe in the esports world.

It all points to Betway being a name that will continue to grow in popularity in the coming years.


Licensing & Safety

The UK and Ireland are among the places where Betway holds licenses, as well as Malta, Germany, Sweden, Belgium, Italy, Spain and Denmark among others.

Various other betting brands are operated by the Betway Group, including the Hippodrome Online Casino, Dream Bingo, Bingo on the Box and Spin Casino. Betway products are available across more than 100 countries.

Betway has mostly been able to avoid issues relating to safety. But in November 2019 it was reported that Betway was being investigated after a gambling addict stole a sum of money totalling £370,000 from his employer, The Cake Decorating Co, and spent it on bets with the bookmaker. The gambling watchdog is looking into whether or not Betway could have done more to help the person in question, who was spending £30,000 a month.

Betway promotes responsible gambling – as do the vast majority of bookmakers in this day and age – while new users will have to complete an Age Verification Check when making their first deposit into a Betway account.


Sign-up Procedure

Signing up for a new account with Betway is quite simple and should take people no longer than a few minutes to complete the process and get up and running.

The site first asks for your name and date of birth in order to check whether you are old enough to have an account with Betway, then in the second step, you choose a username and password. In the last step of the process, new users fill in further contact information before being able to confirm the account is ready to be set up.

There is no need to enter a promotion code as it is all applied automatically and once the account has been verified, users are able to make a deposit and place their first Betway bets.


Deposit Options

Before making a deposit it is possible you will be asked to verify your identity at Betway. To do this, you will have to prove you are who you are through ID such as a photo passport or a valid photo driving license.

Debit cards are probably the most popular way to add money into a bookmaker account and Betway allows users to do this, while you can also deposit with a credit card if you wish.

An ewallet such as Neteller or Skrill can also be used to add funds to an account, while PayPal is also included on the list of deposit options that can be used at Betway.

Deposits through the majority of options at Betway are instant, with a minimum deposit of either £5 or £10 usually in effect. The most that can be deposited into a Betway account using a debit card stands at £20,000, which is more than enough for almost all betting customers.

Click on the Betway banking button to make a deposit and follow the on-screen instructions.


Withdrawal Speed / Options

Betway claims to process withdrawals as quickly as possible, but users may find they are slower to do so than some of their competitors at the top of the sports betting industry. Betway meets the requirements of the Financial Action Task Force on Money Laundering when it comes to withdrawing funds, with money returned by the same deposit method used when possible.

This means that those who choose to use an ewallet such as PayPal or Skrill should use the same method when they come to take winnings back out of their Betway account.

Additional security measures may include asking customers to provide further copies of identification documents to prove they are who they say they are when withdrawing. This is usually the case for either a first withdrawal or if a user has had a particularly big win on Betway.

The pending withdrawal period, which at Betway lasts up to 72 hours, may also vary at weekends, so players may find they have a long wait to get their hands on their cash. Should users opt to change their minds after processing a withdrawal, before the money is returned it is possible to cancel the withdrawal and have the money returned to your Betway balance.


New Customer Bonus

Up to £30 in free bets is currently available for those joining Betway for the first time. Anyone who already has an account on the site will be blocked from signing up with this offer.

The deal, which is open to new UK and Ireland customers only, gives those who make a first deposit of up to £30 a 100 per cent bonus. The free bets are unlocked after 1x wagering at odds of 1.75+ and the offer applies only to credit card, debit card and PayPal deposits.

Most bookmakers who are considered rivals to Betway have a similar sign-up offer, so it is not particularly good or bet when compared to some of the other promotions that are out there.


Existing Customer Bonus

Betway has a number of bonuses and promotions for existing customers and these are renewed on a regular basis. At the time of writing, in January 2020, one of the best offers for existing customers on the site is the Betway Free Bet Club.

To qualify, users have to place at least £/€/$25 on any trebles (or higher) in the space of a week, after which Betway will credit them with two £/€/$5 free bets.

Horse racing fans are particularly well catered for at Betway, which has a money back offer for second place finishes in races with six or more runners that are being shown on ITV in the UK. A similar Wednesday Special is offered for various meetings by the bookmaker and players can get 25 bonus spins on Final Furlong by staking £/€5+ on any Sunday horse racing at 2/1+ up.

American sports fans will have plenty to love about betting with Betway too as the firm is running offers on both the NFL and the NBA right now. Back a team in the NBA and if they lead a game by at least 12 points, Betway will pay out even if they draw or lose the match. The same offer is in place for the NFL, but teams must be ahead by 14 points and fail to win for Betway to pay out.


Quality of Odds

Betway are widely considered to be fairly generous when it comes to the quality of their odds, particularly for sports such as football and horse racing that are a major focus for the firm.

The shortest odds will not often be found on Betway but they do not have the longest prices either, so they come somewhere in the middle for the majority of markets they offer.

Most people who sign up for a Betway account but continue to use other bookmakers will find their odds to be broadly in line with the rest of the market the majority of the time.

Unlike some of the other bookies who focus heavily on horse racing, Betway does not currently offer any kind of best odds guaranteed promotion to encourage customers to use their odds. Price boosts are offered on a semi-regular basis to give users a touch more value, however.


Bet In-Play Options

Live in-play betting is one of the keys to the success of any bookmaker in this day and age. Even for low profile matches in sports such as football, there is a decent range of markets to pick from after the game is under way.

For live tennis betting, there are a lot of handicap options up for grabs to customers and the fact in-play is the first tab on the main menu on the Betway site shows how crucial the bookmaker considers this part of the industry right now.

Various sports are available to bet in play, but for most people it will be football they are interested in. The biggest games have a huge amount of in-play bets on offer, almost as many as can be selected from ahead of the start of the match in fact.

Betway makes a strong play on basketball and games in the NBA are also ideal for live in-play betting due to how quickly the score changes in the sport. On the flip side, it is also possible to place live in-play bets on Test matches around the world in cricket using a Betway account.


Cash Out Feature

It was only a few years ago that cash out was launched as a feature by bookmakers, but it is widely accepted as one of the most important areas for sites to be across now.

Betway not only allows users to cash out their bets as matches are ongoing, it also offers customers a feature known as partial cash-out.

This gives users the chance to lock in a proportion of the profit that is up for grabs on a particular wager while letting the remainder of the bet rise. The flexibility on offer here has to be a good thing, putting more power into the hands of the player rather than with the bookmaker.

Cash out cannot be reverse once a customer has opted to take advantage of the sum being offered by Betway and the feature may not always be available to players either.


Sportsbook Betting Products

Betway has a strong range of betting products on its sportsbook. Priorities from the bookmaker are clear with in-play, football, horse racing and tennis given pride of place on the main menu, along with Betway Boosts and promotions.

The top menu also allows Betway customers to navigate around the rest of the site, checking out options such as casino, vegas and even esports.


Diversity of Sports – Markets

Betway has a very diverse offering when it comes to the sports available to bet on through the site. For example, as well as football, tennis and horse racing, users can also place wagers on sports such as Aussie rules, Gaelic sports, water polo and table tennis.

For the biggest sports and matches the range of markets on offer with Betway is almost endless, but there is decent depth in some of their lesser sports as well. As an example, handball leagues from around the world are covered and dozens of bets are still offered for a typical match despite the fairly low profile of the sport.

Politics bets are also on offer on the site giving users the chance to bet on who will be the next president of the United States, for example.


Non-Sports Betting Products

Casino games and slots are among the non-sports betting products offered by Betway. A live casino has games such as roulette and blackjack, as well as Deal or No Deal and Monopoly.

Curiously, despite the Betway Group having a number of bingo sites within its umbrella, bingo is not currently an option that is available to play on the Betway site right now.

Nevertheless, the Betway casino has to be considered as it was where one player once managed to land a world-record €17.9m windfall – all from a 25p spin on Microgaming’s Mega Moolah online slot, which is available to play on the site.


Casino / Bingo Offers

New customers who join Betway for the casino rather than the sportsbook can get a welcome bonus worth up to £250 when they make their first deposit.

When playing on the Betway live casino blackjack tables, players who land three suited sevens in their hand can also land a bonus of £500. Of course, blackjack players know this is a very unlikely hand, but it is nice to have the bonus offered regardless.


Do they do Specials?

Specials are routinely offered by Betway, in addition to the regular promotions aimed at existing customers mentioned above.

As an example, Betway has a free prediction game that offers those who sign up for an account with the bookmaker the chance to win a jackpot. Some £/€25,000 is available to win each round and this rolls over up to a potential £/€250,000. With this game free to enter, it is well worth it.


Enhanced Odds?

On any given day, Betway will have a number of enhanced odds on offer for its customers.

For football, these might include a particular team to win a game with a certain player to score. Tennis enhanced odds include accumulator bets on a group of players to win their games.

Horse racing Betway Boosts are also available on a daily basis, so there is good choice here.


Mobile App Experience (with screens)

The Betway mobile experience is clean and easy with the site working extremely well on small screens. It is quick and simple to place bets, including on live in-play markets with Betway.

Official mobile apps can be downloaded for both Android and iPhone smartphones, with the same markets, games and Betway specials on offer as on the bookmaker’s desktop site.

The Betway mobile app is a great way to place a bet on the big game while out and about. The original app launched by the company was not good at all, but the latest version is a joy to use.


Customer Service Reputation

Unfortunately, customer service is one of the areas where Betway is a bit of a letdown. IT is hard to find how to get in touch with agents, though there is a help section. Betway does have a live chat facility, but it is buried deep in a menu and the firm clearly does not want users to find it.


Countries Accepted / Restrictions

Betway only offers the company’s services to customers where it is legal to gamble, which rules out people living in a few different countries around the world.

France is among the nations where Betway is not allowed at the time of writing, as well as the USA and its outlying territories. People in places such as Hong Kong, Peru, Portugal, Bosnia and Herzegovina and Russia will also have to find another bookmaker to play with.

Perhaps unsurprisingly, sports fans in North Korea are not able to bet online with Betway either.



Betway is a very solid choice, especially for those who like to play casino games as well as bet on sports. Here are the main advantages and disadvantages of playing on the Betway site.



  • Very good regular offers and promotions to keep existing customers interested
  • Deep range of markets available even for the more minor sports that are offered
  • Great range of live casino games including Monopoly and Deal or No Deal
  • Excellent mobile experience through the official Betway Android and iPhone apps
  • Live in-play betting is a key strength with a solid range of markets on offer



  • Customer service – live chat is buried in a menu and is not easy to find at all
  • Question mark over an ongoing investigation into a problem Betway customer
  • Initial sign-up offer aimed at new customers could be a touch more generous
  • Not available worldwide with nations such as France and the USA still blocked


Editors Verdict

Betway is clearly a serious contender for the crown of the best bookmaker, but a couple of areas let the side down. The main one is customer service, which should be front and centre to help users who need to get help with their accounts, but instead, it is rather hidden away. Being able to stream various live sports is a plus point that will make up for a lack of customer service for a lot of customers who sign up for an account, however.


Frequently Asked Questions

What is Betway Plus?

Plus is an exclusive loyalty scheme run by Betway that allows users to earn tokens that can be redeemed for casino bonuses and free bets. Account holders automatically become a member of Betway Plus, but users must rack up 5000 Plus Points before they can be spent and they only last for 90 days before they expire as well.

Additional information

Specification: Betway Review



Company Name

Betway Limited

Year Founded


Audited By

Independent Betting Adjudication Service (IBAS)

Regulated By

GB Gambling Commission

License Number


License URL

Head Office

Gzira, Gzira

Number Employees


Bonus Value



New UK & Ireland customers only. Min Deposit: £10. First Deposit matched up to £30. 1x Wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & Paypal deposits only.

Number of Betting Options


Number of Sports Books


Support Phone

0808 238 9841

Support Email

[email protected]